Then other ingredients are added – like barbequed pork or Buffalo chicken. Other macaroni and cheese entrees are built on the traditional base. “Twenty-five percent of our new customers order macaroni and cheese on that first visit,” Graff said. You might call the entrée a gateway item for first-time visitors to the restaurant.
Graff said that translates into 2 million pounds of cheese sauce each year. The restaurants sell a whopping 10 million orders of Wisconsin Mac and Cheese each year. The other ingredients - like rbST-free cream - also add to the flavor profile. The way they make the cheese sauce – in 600-gallon batches - keeps it consistent and the ingredients add complexity to the flavor, he said. “What affects the flavor is the age of the cheese.” “I think those notes from the sharp white Cheddar add a lot to the taste,” he said. The sauce starts out in the kettle, with American cheese as the base, and then Sartori-made Jack and Cheddar are added. Graff said the entrée “gives people what they like” in macaroni and cheese. In 2015, Noodles & Company debuted customizable kids’ meals.If there’s a “secret in the sauce” for the Noodles & Company macaroni and cheese, it’s the cheese, Wisconsin cheese - and lots of it. Orders can be made online, for-here, or to-go. The restaurants use soft lighting, furniture made from recycled bamboo and have bench seating and community tables. It also sells flat bread and desserts like Rice Krispies Treats.Ĭustomers order at the counter and are served at their table, usually within five to seven minutes. Most pasta entrees come vegetarian, but have optional protein toppings such as tofu, chicken, beef or shrimp. Noodles & Company offers international and American noodle dishes, as well as soups, salads, pasta and sandwiches. He felt there were not enough restaurants that served noodle dishes, which are a staple for many international foods. The idea for Noodles & Company was conceived by former Pepsi marketing executive Aaron Kennedy, after eating at Mamie's Asian Noodle Shop in Greenwich Village, New York. The company had 410 locations, including franchises, in 31 states as of July 1 2014. It grew from $300,000 in revenue in 1996 to $300 million when it went public in 2013. Noodles & Company is a fast-casual restaurant headquartered in Broomfield, Colorado.
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